category: Infinite Running | Vegan Running Shoes

Infinite Running – what sounds like a dreamy promise to the passionate runners among us is in fact the bold name of a brand that has set itself the task of creating a durable, adaptable sports shoe.

The brainchild of this ambitious project is Nico Russ, a young runner, trained construction mechanic, and sports scientist from Baden-Württemberg, who runs up to 100 km per week. With such distances, he quickly realized that conventional models reached their limits and thus ended up in the trash far too often.

Sustainability is on everyone's lips, so surely there had to be manufacturers who were tackling this problem? It didn't take extensive research to determine: The project belonged in his hands. After initial experiments in his garage, the production process quickly gained momentum. He relies on 100% green electricity and complete local production in Germany. "A shoe that travels more kilometers on the foot than it travels in transport – that, in my opinion, is a worthwhile environmental footprint!" says Russ. Moreover, the people involved in its production should also be able to afford the shoe.

Countless test runs and seven prototypes later, the first modular running shoe was born. Since the soles of classic running shoes wear down relatively quickly due to the forces exerted during running, the young entrepreneur invented stud-like attachments that allow worn-out parts of the shoe to be replaced at any time. The replaceable modules are also optimized for different running terrain. For the midsole, he chose high-energy polyurethane (PU), which is less flexible than conventional foam. This material has the same density everywhere and therefore cannot be displaced into a misalignment. Quite the opposite: the modules can even be adapted to the specific characteristics of the foot thanks to the different degrees of hardness.

And for fans of data-driven running, there will also be modules in the future that send signals to a Bluetooth interface, allowing information about weight load and thus running patterns to be derived. So we can't wait to see what innovations await us!