category: Flamboyant

Be free, be yourself, BEFLAMBOYANT!

This is the passionate message of the eponymous brand, which not only stands for stylish, vegan shoes but also for consistently sustainable production. Behind this passionate idea are Tatiana and Jorge, a Galician couple who, on their travels, realized that they could no longer silently support humanity's exploitation of nature. They felt obligated to help shape our present for a more livable future.

The decision was made, and so in 2019 they founded their own company, which they see as a global, responsible, and transparent project: BEFLAMBOYANT – vegan, sustainable, and fairly produced sneakers with plastic-free packaging that cater to the needs of the eco-loving and style-conscious. A project that leaves no room for animal exploitation and modern slavery. BEFLAMBOYANT also stands for high-quality, timeless designs that are suitable for everyone, regardless of gender, and for sustainable and partially recycled materials. For example, the soles are made from waste materials such as rice husks and recyclable thermoplastic rubber.

Aside from the financial hurdles, which Jorge and Tatiana were able to overcome thanks to a successful crowdfunding campaign, the biggest challenge was finding the most environmentally friendly and high-quality materials possible. After all, sneakers that can only be worn for a long time are sustainable. Fortunately, they came across the small Jovan Shoes factory in Felgueiras, Portugal, which offered them advice and support with years of experience and expertise in shoe manufacturing. This is how this idealistic footwear dream became reality. It should be noted that all suppliers and producers involved in production alongside the factory also come from the immediate region or from Portugal. BEFLAMBOYANT's shoes are also "Peta-approved vegan," have the "GRS Global Standard Recycled" certificate, and carry the "SMETA" label, which stands for "Sedex Members Ethical Trade Audit" and monitors ethical standards in trade.

But that's not all: For even greater transparency, Beflamboyant commissions the BCOME platform to evaluate the environmental impact of each of its shoe models. On average, approximately 50% less water is used in the production of Beflambyoant sneakers than in the production of a conventional animal leather sneaker.

And as could only be fitting for a company whose name and logo were inspired by the colorful flame tree, BEFLAMBOYANT, in collaboration with the organization "One Tree Planted," plants a tree for every pair of sneakers sold in wildfire-ravaged California. True to their motto: #doingchange.